Dominik Weber Design

AI customized Skies


Original PLUS - AI Customized Skies

Development and Construction




Handcrafted Skis Customized with Artificial Intelligence

After nearly 3 years of development and over 400 on-snow test days, Original+, a Salzburg Austria-based ski company, is proud to launch its first production run of custom skis crafted with artificial intelligence through a special Kickstarter pre order. 

Original+’s unique approach pairs time-tested ski-building processes with a proprietary AI-driven software system that interprets data points like customer biometrics, skiing style, and home ski area to tailor critical ski construction nuances like flex pattern and base structure to each individual consumer. The result: Your personal partner for the perfect turn on snow. This method delivers the ultimate downhill experience for every avid skier on the mountain, all at a price point comparable to traditional ski companies.


The Original+ Kickstarter launch offers the first two production-ready designs. The 2018 ISPO Gold Medal-winning MOD.7 is a carving specialist for skiers focused on piste performance. The MOD.8 is an all-mountain shape suited for adventure in any condition. Once a customer selects a base model, the proprietary Original+ AI software takes over translating unique customer data into a personalized ski construction and final ski tune. Customers that pre-order during the Kickstarter launch, will receive a functionally customized ski at a significant discount.




ORIGINAL+ is an Austrian ski manufacturer that specializes in the production of customized alpine skis with the help of its proprietary software based on artificial intelligence. By interpreting biometrical data alongside additional inputs like skiing style and terrain preferences, this software helps ORIGINAL+ to craft a ski personalized to the needs of each individual customer. Built in Salzburg, Austria, ORIGINAL+ skis are sold direct-to-consumer  through the company’s web shop and factory store. ORIGINAL+ is owned and managed by ski-industry veteran Siegfried Rumpfhuber. A former alpine ski racer, Rumpfhuber has previously worked as the International Product Manager at Fischer Skis and CEO of Kästle Skis during the brand’s successful relaunch. He brings extensive industry experience to the ORIGINAL+ brand. 





subject: Handcrafted Skis Customized with AI - Original +

work: Professional assignment

year: 2017 - 2018


copyright Original + , all rights reserved.