Design is the fusion of shape, construction, usability and marketing. The process of designing a product is affected by many factors like the technical production, aesthetics and others, but i have learned to understand, how these elements influence the final look of a product. In my opinion all these points accompany together.
Materiality, technology and usability influences my design work most of the time. Therefore i try to create products with a nice appearance and a simple use. Drafts that are technical not feasible will definitely not be part of my way designing a product. Due to my technical background every concept is designed to be produced with actual manufacturing processes, disregarding some future thoughts.
Now while my study in design- and product management i’m really interested in the brand communication and its product selling strategies. A good design is always the perfect instrument for a excellent brand communication through its values and philosophy. For me the combination of marketing, management and design is a really important task for the future brand development, where i want to educate myself.
December 2017 Master of Arts (in business), design and product management
February 2015 Bachelor of Arts, industrial design
July 2011 General University Entrance Qualification
2016 - now industrial design and CI development, Exolite - TYPS GmbH
2016 - now design, construction and portfolio development,
Hasenkopf Holz + Kunststoff GmbH Co. KG
2016 - now research & development, FH Salzburg GmbH
2014 internship industrial design, Hasenkopf Holz + Kunststoff GmbH Co. KG
2008 - 2009 and 2010 - 2011 production and office, metalworking Fitzek GmbH
2006 - 2009 production, furniture joinery Weber
study and work partners